What is branding and is it important for my business?

You have a logo for your business. Now what do you do with it?

You’ve done a lot of hard work on getting your product or service ready for potential customers. Now, you need to think about how to present it to customers. What do you want your customers to see when they look at your product or service? How do you want them to feel? When you are selling a service or a product, you want your customers to see your product or service in a certain way. This is the brand of your product or service.

Let’s take a look at some examples.

Healthcare providers want patients to feel safe and secure about the care they provide. They want patients to see the value in the care they provide.

A farmer providing organic produce wants customers to feel like they are making a healthy choice when purchasing their food and feel good about supporting a local farm.

Branding is the process you go through to get information about your product or service into the hands of your customers. Today, there are many different ways to help you, including advertising and communications; product and packaging design; point of purchase displays; pricing.

Another thing to consider is the visual identity of your brand, which includes a logo, website, colors, and packaging.

This can be overwhelming, especially when you are starting out with a new product or service. Remember, you don’t need to do everything at once. Take the time to think about your product or service. The next step is to put together a plan to bring your brand to market, along with a marketing plan.

If you need help with this, please reach out. I’m glad to have a short call to discuss.