As a marketing/communications/design professional, I see many, many PowerPoint presentations. Yet, I can’t remember the last time I saw a good one. How often do you see slides with lots of text? To me, these slides are examples of speaker […]
Author: Paula Mottshaw
What is branding and is it important for my business?
You have a logo for your business. Now what do you do with it? You’ve done a lot of hard work on getting your product or service ready for potential customers. Now, you need to think about how to present […]
Do I need to do an annual report for my business?
Annual report projects are one of my favorites because it is a chance to tell your story and share accomplishments. Yes, annual reports can be a useful resource for your company: MARKETING TOOL. Annual reports can be used to tell […]
Just because you can doesn’t mean you should.
This statement has many applications, including graphic design. Let me give you an example. You are working on a document for your employees (maybe it’s a human resources employee booklet) and you find a cute piece of clip art. You […]
Do I need to have a Facebook page for my business?
Yes, definitely. Or, maybe not. Social media is a great tool to add to your marketing toolbox. And, yes, you should most definitely integrate this tool into your marketing plan. But, what social media tools should you use? First, take a […]
How can I send email newsletters that people will actually read?
So many companies send newsletters these days, as can be demonstrated by my email inbox. But, what makes a newsletter successful? And, how can you be sure that recipients open your email? Newsletters can help keep the lines of communications […]
